Winning the Hearts and Minds of Donors | onPhilanthropy: "From Russ Reid consultants, the Heart of the Donor Survey report looks at key motivators for the top givers, especially the boomers and seniors who populate those ranks. Does your nonprofit explain its mission well, describe how it gets results, and account carefully for its expenditures on overhead?"
With nonprofits looking at the crucial giving season in the last quarter of a very difficult year, fundraisers are keenly appraising what motivates donors, especially that top of the pyramid group responsible for 80% of the gifts. Several recent studies may be helpful in peering into the crystal ball.
From Russ Reid consultants, the Heart of the Donor Survey report looks at key motivators for the top givers, especially the boomers and seniors who populate those ranks. Does your nonprofit explain its mission well, describe how it gets results, and account carefully for its expenditures on overhead?
For more info- http://onphilanthropy.com/2010/winning-the-hearts-and-minds-of-donors/
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